with this campaign. Edwards says the brand team fell in love with the "full of shit" idea from Bravery Films, "it got the biggest laughs" from staff. Howie Ronay, Bravery Films' founder and chief creative officer, a former FCB exec who worked on the 2013 viral hit "Ship My Pants" for Kmart explains: "We know a

h this campaign. Edwards says the brand team fell in love with the "full of shit" idea from Bravery Films, "it got the biggest laughs" from staff. Howie Ronay, Bravery Films' founder and chief creative officer, a former FCB exec who worked on the 2013 viral hit "Ship My Pants" for Kmart explains: "We know