tters to friends and prospects from the Northeast (the governor is a former Greenwich resident and businessman) to convince them of Florida's merits. Smallridge and Governor Scott are hoping to induce a snowball effect, and so far, it seems to be working. Every financier who moves south chips away at the prim

Northeast visit Florida for charity balls, the board hosts dinners and parties for prospective relocators and local captains of industry. Last year, Smallridge and company sponsored a soiree aboard a $70 million yacht that featured Veuve Clicquot, caviar and live jazz. Guests-who included the CEOs of a natio