le in the thrust and strategy. I tried to drive home two things as we entered the two-week homestretch in May. My first, broad message was an echo of James Carville's central theme in the Clinton Presidential campaign: "change, versus more of the same." It had worked in the US not because it was clever, but because

ch in May. My first, broad message was an echo of James Carville's central theme in the Clinton Presidential campaig

n the several years before Ronald Reagan’s election. The Reagan saga of 1980 seems a lot like the Trump story today. ll. “It’s the Economy Stupid” — James Carville 1992 In the 2016 primaries, each and every Republican candidate promised lower tax rates, restrained government spending, sound money and greatly le

le in the thrust and strategy. I tried to drive home two things as we entered the two-week homestretch in May. My first, broad message was an echo of James Carville’s central theme in the Clinton Presidential campaign: “change, versus more of the same.” It had worked in the US not because it was clever, but because