R GUILT-FREE FISH” (New York Times), “GUILT-FREE SUSHI” (Christian Science Monitor), “CoD AND CHIPS? MAKE IT POLLOCK IN GUILT-FREE GUIDE TO SEAFOOD” (The Times of London), and “A GOOD APPETITE; SEAFOOD, EASY AND GUILT-FREE” (New York Times). It is perhaps unsurprising that a set of tools has emerged to assuage this g