(mug, pen, etc.) and subsequently state that they are willing to sell the mug for much more than those who were not given the mug are willing to pay (Kahneman, Knetsch, & Thaler, 1990). In the behavioral economics literature, the endowment effect has sometimes been explained by loss aversion, which is when

f cognitive psychologists Daniel Kahneman and Amos Tversky—has documented the ways in which people deviate from the prescriptions of rational models. Kahneman and Tversky proposed that in many situations people instead follow simple heuristics that allow them to reach good solutions at low cognitive cost bu

f cognitive psychologists Daniel Kahneman and Amos Tversky—has documented the ways in which people deviate from the prescriptions of rational models. Kahneman and Tversky proposed that in many situations people instead follow simple heuristics that allow them to reach good solutions at low cognitive cost bu

day, March 20, 2018— Max Brockman, CEO of Brockman, Inc. announced today the sale of NOISE by Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein. Kahneman, Sibony, and Sunstein were represented in the negotiations by John Brockman for US/Canadian rights, and Max Brockman, who supervised auctions in the