tors and localized operations in Saudi Arabia, UAE, and Egypt and localized sites for the UAE, Egypt, Saudi Arabia, Kuwait, Bahrain, Oman, and Qatar. Euromonitor estimates that Middle East & Africa GMV is $9bn market in 2016 though other reports peg the market at $20bn, implying roughly 1-2% eCommerce penetrat

est CPG categories in the United States. We estimate the U.S. pet food industry• had approximately $26 billion in retail sales in 2014. According to Euromonitor. the pet food industry had $49 billion in additional retail sales outside the United States in 2014, bringing the total size of the global pet food

dy existed of line, and now it's con- verting itself into an online network," Marques says. That's in line with industry trends. Elton Morimitsu, a Euromonitor analyst, says several brands are "abandoning the use of influencers with millions of followers;' he says. "They're betting • Number of direct- sal