The Wizard of Oz S tarting with the end in mind—an organizational map of what the eventual business will look like—is not new. Infamous deal-maker Wayne Huizenga copied the org chart of McDonald’s to turn Blockbuster into a billion-dollar behemoth, and dozens of titans have done much the same. In our case, it’

the world that the director or cameraman or composer Getting Off the Ground Launer's first theater in the sky was for busi- nessman and entrepreneur Wayne Huizenga of Blockbuster and the airplane was a BAC 1-11. Then came a Boeing 727-200 and Launer was off and running. It was a time when digital technology was