It is naive to think we can keep design in America without retaining some manufacturing capacity. Harvard Business School professors Willy Shih and Gary Pisano have shown that the offshoring of semiconductor manufacturing that shifted silicon processing to Asia, for example, gave companies there an advanta

t has been told and retold countless times in the annals of industry and warfare. As the American business administration scholars Francesca Gino and Gary Pisano note, the business world is full of cases where leaders and leading companies crash because they fail to examine the causes of success. They assume,