as that of Professor George Whitesides of the Faculty of Arts and Sciences. The Whitesides Professor H. Kent Bowen and Lecturer/Postdoctoral Fellow Francesca Gino prepared this case. The authors are grateful to James Weber and Irina Tans, both of the Global Rewarch Cmup, for their assistance. H&S cases are dev

distort, a tale that has been told and retold countless times in the annals of industry and warfare. As the American business administration scholars Francesca Gino and Gary Pisano note, the business world is full of cases where leaders and leading companies crash because they fail to examine the causes of succes