To: From: Sent: Subject: Conversion [email protected][[email protected]] Thur 10/8/2009 3:55:53 PM Jeffrey Here is the conversion table for the NYC office which serves as a Flagship model. With additional funding we can put the back office technology in place and expand the model and open up more of our own Friendly PC offices in additional to the Master License offices and License offices. Please review and lets discuss Best NYC Model Results Leads Appointments August&September 398 77 19% No Show 30 39% Consults 47 61% Surgery 10 13% 3% Procedure Money 50,000.00 Collected Friendly PC Model 54% 27,000.00 Collection per Lead 67.84 27% Cost per Lead $ 18.00 Gross Profit $ 49.84 MER 3.77 Notes Will have Increased contacts once call center staffing completed and Automated Dialer in place•One Week New Finance Program will increase surgeries Starting to convert August Consults to surgery Conversion time from leads to surgery 45.90 days Outbound call center staffing up All conversion numbers will improve with time Personal Image Consultant (PIC) starting next week and will increase conversions EFTA_R1_01511437 EFTA02438302
Sincerely, Slevet W€4 M.D. VICTOR DERMATOLOGY AND REJUVENATION VICTOR PRODUCTS INC www.stevenvictormd.com www.stevenvictormdmedispa.com www.LaserSculptNetwork.com EFTA_R1_01511438 EFTA02438303