S- I/A Table of Contents carcton Business Management Solutions Service Clover Opemting System Description Benefits Clover is a proprietary, cloud-based, all-in-one. point-of-sale operating system that helps businesses manage their sales and daily operations. The Clover system is available in multiple integrated point-of- sale devices, including the Clover Station, Clover Mobile, and Clover Aline. Clover provides an open platform for third-party developers to create new business applications. which business owners can download to fully customize their solution to meet their evolving needs. Available with a broad range of software configurations, from traditional terminal management via our First Data 2000 software suite, to our most comprehensive First Data Pro software, which incorporates a full range of applications to support all business management processes. • Easy-to-use out of the box, with no lengthy manuals or tutorials required • Available in a variety of form factors to suit the needs of individual businesses • Configurable to meet business owners unique technology and software needs • Automatic software and security updates, including ow integrated TransArmor payment security system • Accept EMV and contactIcss cards • Customizable with proprietary and third-party business management apps that can be downloaded through the Clover App Market • Track inventory, manage employees, and review customer analytics remotely • Cloud-based software with access to reports and dashboards that can be accessed from any Internet connection • Integrated with customer relationship management tools and insightful reports from First Data applications such as Insightics. Gyfl digital gift cards, and Perka mobile marketing Insightics (Advanced Business Intelligence) Powerful, simple-to-use, cloud-based solution to help SMBs grow their businesses with unique, actionable insights that make smarter marketing simple by understanding customer spending patterns, the impact of marketing efforts, and the performance of their business compared to similar businesses. • Gain valuable insights based on actual sales data with the Insightics app for Clover • Easily monitor business performance on a weekly, monthly, or annual basis • Measure the ROI of marketing programs across channels and segments • Bring in new customers and understand individual customer behavior • Identify key areas for effective marketing by understanding where customers live and shop 122 http://wsw.see.gov/Arehi vestedgar/datant83980/000119312515334479/d31022ds la.htmill 0/14/2015 9:06:38 AM] CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) CONFIDENTIAL DB-SDNY-0082141 SDNY GM_00228325 EFTA01382682