Amendment No. 3 to Form S-1 Table of Contcnts • Drive Innovation Across our Network of Stores. We focus on innovation to enhance our customers' in-store experience, generate customer loyalty and drive traffic and sales growth. We ensure that our stores benefit from modern decor, fixtures and store layout. We systematically monitor emerging trends in food and source new and innovative products to offer in our stores. In addition, we are focused on continuing to deliver personalized and promotional offers to further develop our relationship with our customers and on expanding our online and home delivery options. • Make Disciplined Capital Investments. We believe that our store base is modern and in excellent condition. We apply a disciplined approach to our capital investments, undertaking a rigorous cost-benefit analysis and targeting an attractive return on investment. Our capital budgets are subject to approval at the corporate level, but we empower our division leadership to prudently allocate capital to projects that will generate the highest return. 3 1.11% V. MX go% Arclio. c. 'Agar data 1646972 000119312515335826 d900395dsla.htm110/14/2015 9:03:02 AM] CONFIDENTIAL - PURSUANT TO FED. R. GRIM. P. 6(e) DB-SDNY-0081542 CONFIDENTIAL SDNY_GM_00227726 EFTA01382255