insightspod Gather, Visualize, Analyze Public Opinion to make Intelligent Decisions HOUSE_OVERSIGHT_028988
You Tube InsightsPod analyzes opinions, sentiments, emotions and attitudes of people from social media. Currently our platform supports Twitter, Facebook and YouTube. We are in the process of integrating Instagram and Pinterest. HOUSE_OVERSIGHT_028989
Features • Gathers real time data from social media sites and conducts sentiment analysis. > Opinion can be analyzed based on geographic location. > InsightsPod identifies location and other demographics. • Ideal for retailers to determine customers' intent and buying habits. • Graphical reporting. • InsightsPod supports 71 languages. • Add triggers to receive updates. HOUSE_OVERSIGHT_028990
Potential Customers • Retail/Brands: We help businesses/retailers identify which customer is not happy in seconds. We help them determine a customer's intent and buying habits. Also, we aid retailers and businesses with product development ideas and go-to market strategies. • Politics: Through the vast amount of data available across social media, we can not only help politicians to understand what their constituents are talking about but also to influence people, track voters and get them to vote. • Stocks: Investors who predict stock behavior by interpreting news and public sentiment make better trades and informed decisions. InsightsPod can give an insight into public sentiment quickly and can aid tinancial institutions as well as individuals to make sound investment decisions. HOUSE_OVERSIGHT_028991
Case Study: BREXIT BREXIT We conducted sentiment analysis of more than half a million tweets before the Referendum day. 327K tweets were collected on the day of Referendum on InsightsPod. 57k 103k (27%) 167k (51%) Tweets • Support for Brexit • Remain in the EU • Neutral HOUSE_OVERSIGHT_028992
Live Feeds - US Presidential Election, 2016 • Up until 17th August 2016 we have processed 85 million tweets related to the US Presidential Election. • The public feed is for media agencies and to showcase to potential customers, the accuracy and capability of InsightsPod platform. • InsightsPod can help a potential political candidate understand what their constituents are talking about and also to influence people and track voters. HOUSE_OVERSIGHT_028993
Live Feeds - US Presidential Election, 2016 Weekly Report: Donald Trump Weekly Report: Hillary Clinton 5.73% 2.33% 14.4% 54.41% 31.09% • Negative • Neutral • Positive 91.93% Negative • Neutral • Positive Based on data collected from 10th - 17th August 2016 HOUSE_OVERSIGHT_028994
Social Media Activity of Potential Customers 2,941,608 Tweets per day McDonald's 412,320 Tweets per day NIKE 12,690,192 Tweets per day •RBI MIKE * COFFEY 2,878,608 Tweets per day Based on data collected on 17th August 2016 McDonald's HOUSE_OVERSIGHT_028995
Pricing Model for Customers No. of Impressions (Monthly Subscription) 0-100,000 100,001-250,000 250,001-500,000 500,001-1000,000 1000,001-2000,000 Cost (USD) $999 $1999 $2600 $3500 $5000 *Impression = 1 Facebook comment or 1 Tweet HOUSE _OVERSIGHT_028996
Applications under development • Mobile application for shoppers to ask questions about proacts ano services - our output will be based on opinion of people on social media. • Analyze and predict crime HOUSE_OVERSIGHT_028997
InsightsPod founding Team • Zubair Khan (CEO) • CEO, Tranchulas - A multinational IT Security Company (10 Years) • Pursuing MBA from Harvard • Bachelors in Business IT from Curtin University of Technology, Australia • Accomplished and result oriented with proficiency in IT business management. Analytical expertise in overseeing technology improvement initiatives. • Anya Rasulova (Director) • Business Development and Strategic Partnerships, Google • Product Marketing Manager, Google • Strategy Manager, Ebay • Wharton MBA (Marketing and Operations) • BA Economics, Brown University • Solid career track record in consulting and internet services HOUSE_OVERSIGHT_028998
250,000 200,000 150,000 100,000 50,000 Yearly Expense ($) PR/Marketing Product Development Business Development Indirect cost - Twitter data acquistion cost • Live feeds • Utilities/Office Space Legal/Compliance Total Annual Costs = $800k HOUSE_OVERSIGHT_028999
Sales Forecast • InsightsPod is pre-revenue • Estimated break-even point is between 18 to 24 months • Sales Target is $4m in 2020 HOUSE_OVERSIGHT_029000
Raising $2.4m at $10m valuation to scale • Required Investment is $2.4m for 3 Years ($800k per year) or Minimum Ticket S1M. • Use of Proceeds • Refine sentiment analysis system - currently 5% false positives • Hire a PR Firm • Marketing and Sales (American and UK market) • Office Space in San Francisco and London HOUSE® _OVERSIGHT_029001
Why Invest? • First Mover • Efficient • Experienced Team that knows where to focus • Good Business • Subscription Revenue • High Margins HOUSE_OVERSIGHT_029002




