CONFIDENTIAL InsightsPod Gather, Visualize, Analyze Public Opinion to make Intelligent Decisions Business Plan Prepared September 2016 Contact Information Zubair Khan www.insightspod.com HOUSE_OVERSIGHT_028815

InsightsPod Table of Contents Executive Summary. Opportunity Expectations..... Opportunity. Problem & Solution Target Market Competition Execution Marketing & Sales. Operations.. Milestones & Metrics Company. Overview Team. Financial Plan Forecast ...1 ...1 ...3 ....5 .....5 ..6 .6 ..8 ..8 .10 .10 .11 .11 •11 ..13 .13 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028816

InsightsPod Financing. Statements Appendix Profit and Loss Statement. Balance Sheet. Cash Flow Statement... .15 .17 .20 ..20 23 .26 ii CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028817

InsightsPod Executive Summary Opportunity Problem The power of word of mouth is becoming more critical to businesses as has never been witnessed before. Negative aspects associated with a brand can leave a long-term impact on its reputation. If a customer is facing a problem with your product or service, the world is going to hear about it. On the contrary, social media has the ultimate ability to turn audiences into customers and communicate positive messages. A marketer's worst nightmare is a social media campaign gone wrong. In such a situation, resources are diverted to fix the problem, disrupting the entire workflow. During a social media crisis, marketers are left with limited control over the market as the news spreads like wildfire. Businesses need to choose the right strategy and the most appropriate way to respond. With an increase in social media, marketing has become a two-way conversation between brand and consumer. Customers demand businesses to be proactive and efficient to meet their demands and InsightsPod provides businesses with the data to do just that and more. Solution InsightsPod is an ambitious, innovative new company that is helping businesses, governments, and investors in analyzing opinions, sentiments, emotions, and attitudes of people from social media. Imagine a customer leaves a bad review for your product. To improve your reputation and the overall customer experience, we help you identify which customer is dissatisfied in minutes. We help businesses determine a customer's intent and buying habits. Page 1 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028818

InsightsPod Through the vast amounts of data available across social media, we not only help politicians to understand what their constituencies are talking about but also to influence people, track voters, and get them to vote. Investors who predict stock behavior by interpreting the news and public sentiment make better trades. InsightsPod can give an insight into public sentiment quickly and can aid financial institutions, as well as individuals, to make sound investment decisions InsightsPod offers advanced analytics to businesses for better marketing and product development decisions. Businesses can be aware of their product's demand, likability, strengths, and weaknesses. InsightsPod has the ability to study products and brands through social listening and customer engagement. Market Our primary market is: • Well-known businesses such as Nike, McDonalds, Starbucks. • Political parties - InsightsPod aims to provide consulting services to political parties. We can help political parties in improving their reputation and increase public following. InsightsPod aids in analyzing the data on social media and the opinions of the general public on the Internet. Likewise, individual political figures can examine the political landscape and the effects on their public image. • Government sector - This mainly involves law enforcement agencies. InsightsPod can aid LEA in tracking criminals and terrorist activities. The platform can also provide data and analyze public opinion regarding various government projects and initiatives. • Investors - Fluctuation in the stock market, global economic activities and their impacts on financial markets; all of this can be analyzed through InsightsPod. Competition Our main competitors in the market are: Page 2 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028819

InsightsPod • IBM Watson Analytics: A data discovery service available on the cloud. It guides data exploration and automates predictive analytics. • Lexatytics: Text Analytics company. • Falcon.IO: Uses social media analytics to measure success. It also tracks channel performance, monitors response times and benchmark against competitors. Our competitors are offering a variety of services but the distinguishing factor between us and the competitors is that we support 73 languages and offer location based sentiment analysis. We also support multiple data sources including Twitter, YouTube, Facebook and discussion boards. Expectations Forecast We are projecting sales of $400,000 in Year 1, $850,000 in Year 2, and $1.6 million in Year 3 with a profit margin of 100%. This assumes we are serving around 20 customers in Year 1. Our co-founders will not draw any salary in the first 2 years so that we can reinvest our profits into growing the business. PR/Marketing and staff working on the product and business development will be our largest expense. Revenue Revenue $60K $40K $20K $0 $2M $1.5M $1M $500K $O Page 3 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028820

InsightsPod Financing Needed Currently the business receives $8000 as funding by the founder every month. No loans have been taken. Founders are not taking any salaries and will not do so for another 2 years. We are looking to raise $2.4 million at a $10 million valuation to scale. We require $800,000 per year for the next three years. The proceedings will be used to: - Refine our sentiment analysis system (currently 5% false positives) - Hire a PR firm - Hire a Data Scientist - Marketing and Sales (UK and US Market) - Office space in London and San Francisco Page 4 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_ _028821

InsightsPod Opportunity Problem & Solution InsightsPod offers services such as marketing research, reports composed with said research, and plan consultation. The service is extremely relevant, timely, and accurate enabling clients to make informed decisions. Social media platforms such as Facebook, YouTube, and Twitter are used to gather live feeds on which we run a sentiment analysis, and in turn, offer our clients a superior approach to market research. We provide the expertise to companies seeking the means to develop and improve their products and services. To improve a company's reputation and overall customer experience, we help identify which customer is dissatisfied in minutes. We help businesses determine a customer's intent and buying habits. Through the vast amounts of data available across social media, we not only help politicians to understand what their constituencies are talking about but also to influence people, track voters and get them to vote. Investors who predict stock behavior by interpreting the news and public sentiment make better trades. InsightsPod can give an insight into public sentiment quickly and can aid financial institutions, as well as individuals, to make sound investment decisions. InsightsPod has already been tested during the recent EU referendum and it is currently evaluating public opinion on the two US presidential candidates; Donald Trump and Hillary Clinton. The results that InsightsPod produced during the referendum proved to be positive in favour of a Brexit, and a week later, Britain voted to leave the EU, indicating that our model was reliable. The final results of the referendum were the complete opposite of the poll projected figures; the Leave campaign won with a 51.9% majority. This is potentially a great example of how polls are not as reliable as we originally thought them to be when it comes to collecting data on general public consensus. In contrast, we gather live feeds on significant political events to aid political figures in their campaigns and activities. Page 5 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028822

InsightsPod Target Market Our target market will range from individuals, political parties, well-known businesses e.g. McDonalds, Nike, Apple, and government institutions needing information on any particular areas of concern. Businesses, such as the aforementioned, have a huge social media presence on a global level. This is essential and effective in being able to communicate information to a mass of consumers, both current and potential, and to receive feedback faster than you would via other means of communication. However, with such global exposure combined with the speed of social media, the brand image and company reputation of these businesses is now more vulnerable to change than ever before. There are many examples from the past that can be cited in which negative tweets about companies products, services, and even marketing strategies, went viral causing a huge onslaught of negative public opinion, thus, having an adverse effect on the company in question. In a similar fashion, government institutions have also been the victim of negative public sentiment posted online on various social media platforms directly affecting political parties and their reputations, and the number of votes in a particular party's favour (on both local and national levels). The stock market is malleable and is affected by global consensus in various circles of interest, therefore, an investor keeps a close eye on that consensus when it comes to making profitable trades and investment decisions. An ill-informed investment decision made based on inaccurate information on global consensus could result in huge losses for an investor. Clearly, the problems our target clients face are all similar in nature and, in one way or another, affect each other. Competition Current Alternatives Competition does exist in the industry InsightsPod is operating in. IBM Watson Analytics, Lexalytics, and Falcon.IO are some of our competitors. However, we have an Page 6 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028823

InsightsPod edge in providing sentiment analysis which is based on geographical location and can support 70+ languages. Our Advantages InsightsPod is different from our competitors based on a number of reasons; • Highly accurate and intelligent sentiment analysis system • Data is gathered and analyzed on a broader level unlike some of our competitors. For instance, our competitors do not process data from Facebook and YouTube. Our custom crawler can extract data from other sources. • InsightsPod can give results based on specific geographical locations. This could be significant to both retail brands and political parties, or individuals too. • Our platform also has the potential to process data in a multitude of languages, hence, the outcome tends to be more precise and effective. • Highly customizable service - we assist our customers in engaging their target audience Page 7 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_ _028824

InsightsPod Execution Marketing & Sales Marketing Plan We have planned to hire a PR and marketing agency to help create awareness and spread the word out about our company. There are four companies in San Francisco that are under consideration amongst which we will opt for one; The Outcast Agency, Spark, SutherlandGold Group, and Brew. Usually, these companies charge $15,000 to $20,000 per month for their services. Feature articles and product reviews will help launch awareness of our platform. Online advertisement will help with buyer impressions. The top 20 to 30 customers in each segment will be approached first; a few sales hits in these top tiers will enable achievement of targeted forecasts. Sales Plan In the first couple of months, the company will set up the office, hire a competent PR firm and members of sales/business development to generate sales. There will be no sales activity during this time span. Revenue will begin to flow in by the end of the first six months. InsightsPod expects to generate revenue from a subscription-based model. In order to demonstrate the capability of our platform, InsightsPod's website will display limited live insights on popular topics. Currently, we are displaying live insights on the US presidential election's candidates and the Apple iPhone 7. In addition to this, key contacts with senior writers at Wired Magazine, Business Week, CNet, and ZDnet will bring positive national attention to our technology. We anticipate that the initial revenues will come from businesses who will subscribe to our service. InsightsPod will rigorously pursue government contracts from federal, state and local governments. InsightsPod can be used by LEA to detect criminal and terrorist Page 8 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028825

InsightsPod activities. We will enlist the help of consultants familiar with government bidding processes, and those who have contacts within different departments. We will also pursue political parties. Due to InsightsPod being a new entity, we understand that we will have to prove our company's worth to businesses in order to earn their respect and business. We will provide free sample reports to potential clients. InsightsPod will also offer an 800 number phone line for customer service purposes. Pricing Customers will be charged according to the number of impressions being processed by InsightsPod. Customers will pay an optional consulting fee for specialized services. For example helping a political party in engaging voters during elections. No. of Impressions (Monthly Subscription) 0-100,000 100,001-250,000 250,001-500,000 500,001-1,000,000 1,000,001-2,000,000 Cost (USD) $999 $1,999 $2,600 $3,500 55,000 *Impression = 1 Facebook comment or 1 Tweet Page 9 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028826

InsightsPod Operations Locations & Facilities The locations we have shortlisted to host our office space are San Francisco and Oakland. We have yet to decide on the two locations, however, we are leaning towards Oakland due to lower running costs and the accessibility of tech resources. We will also have one office set up in London where we will appoint one salesperson. We currently have an operating office space in Islamabad and our back-end developers will be working from this location. Technology Our platform acquires data from different social media sites and discussion forums. Currently, we are supporting Twitter, YouTube, and Facebook. We can acquire unlimited Twitter data which includes historical data for $60,000 per year. For Facebook and YouTube, we have developed our own crawler that collects data from both websites. Our platform can also collect data from any discussion forum and news website. Milestones & Metrics Milestone Business Plan Start up Investment Set up office facility Hire a PR firm Hire sales team First Sales Due Date September 24, 2016 October 15, 2016 October 31, 2016 November 07, 2016 November 21, 2016 April 17, 2017 Who's Responsible Business Development Finance Management Marketing Sales Sales Page 10 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028827

InsightsPod Company Overview Ownership & Structure InsightsPod will be registered as a limited-liability corporation. Zubair Khan will own 90% shares and 10% will be owned by Anya Rasulova. No outside investors are involved at this point in time. Team The executive team at InsightsPod has two members - Zubair Khan and Anya Rasulova. Zubair will manage the day-to-day operations and company strategy, whereas Anya will be the strategic advisor and overlooking product enhancement. Zubair Khan (CEO) • CEO, Tranchulas - A multinational IT Security Company (10 Years) • Accomplished and result oriented with proficiency in information security services and IT business management • Analytical expertise in overseeing technology improvement initiatives • Pursuing MBA from Harvard • Bachelors in Business IT from Curtin University of Technology, Australia Anya Rasulova (Director) • Business Development and Strategic Partnerships, Google • Product Marketing Manager, Google • Strategy Manager, Ebay • Wharton MBA (Marketing and Operations) • BA Economics, Brown University • Solid career track record in consulting and internet services Page 11 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028828

InsightsPod The technical team will consist of a Chief Data Scientist and five programmers who will be based in Pakistan. We will have two business development and sales executives based in San Francisco and London. Page 12 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_ _028829

InsightsPod Financial Plan Forecast Key Assumptions The financial plan relies on certain underlying assumptions; • A gradual start since we are gathering potential customers. • The pechnology is it very common, therefore, educating potential clients and • We are expecting steady growth once the accuracy of the platform has been demonstrated. • The technology is new and updated so there's only a minimal chance that the product immediately obsoletes. According to the assumptions and the timeline we have predicted, our first sales will be after six months. From each brand/retailer, we have assumed to earn a revenue of $25,000 to $30,000 per year. Additional revenue will be received through providing consulting services to clients, especially government sectors and political parties. In our first three years, we are projecting $400,000 in Year 1, $850,000 in Year 2 and $1.6 million in Year 3 in revenue with a 100% profit margin. We expect PR and Marketing to be our top expense. The first 2 years' payroll costs will be minimal as founding members are not taking any salary for that period of time. Page 13 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT. _028830

InsightsPod Revenue by Month $80K $60K $40K $20K SO Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Months in Year 1 Expenses by Year $1.3M $1M $750K $500K $250K SO FY2017 FY2018 FY2019 Page 14 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028831

InsightsPod Net Profit (or Loss) by Year $600K $400K $200K - SO ($200K) FY2017 FY2018 FY2019 Financing Use of Funds The total expense in Year 1 is around $548,000 and $624,000 in Year 2. The biggest expense will be contracting of a PR/Marketing Agency. We have allocated $192,000 for this. We have allocated $103,000 per year for product development. The breakdown of this amount is as follows: • We plan to hire a Data Scientist who will be paid $24,000 per year. To reduce the expense we will hire a Data Scientist in Pakistan. The current salary of an experienced Data Scientist working for companies like Teradata and Telenor is $2000-$2500 per month. • Our development team in Pakistan will consist of five team members. The salaries for our two senior developers will be $18,000 each, making that a total of $36,000 per year. Our programmers will be paid $14,400 each per year, making that a total of $43,200. Page 15 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028832

InsightsPod We do not, and will not, compromise on the quality of our work; superior technical expertise is our top priority. Experts need to be highly paid as per market standards, and well-trained, in order to put in their best efforts. The Business Development Team will consist of two members of staff to manage sales activities, maintaining valuable relationships with existing clients and identifying new sales leads. The marketing will be outsourced to a PR/Marketing agency located in San Francisco which will cost us approximately $15,000 to $20,000 per month. Also, we plan on participating in industry related events every quarter such as exhibitions and trade shows. Data acquisition from Twitter will cost us $60,000 per year. Our office space expense is for two locations, i.e. Oakland or San Francisco and London. We don't plan on paying ourselves salaries until after 2 years, and even then, we will keep them low so we can invest as much as we can back into the business. Sources of Funds We have already covered our startup costs. The founder is currently paying the salaries of programmers and the back-end office of Tranchulas Islamabad is being used to facilitate the development process. All servers are currently hosted in Germany which is also funded by the founder. The company has no loans and has no intention of taking out any loans from banks. We plan to grow through bootstrapping, keeping our salaries low and reinvesting our profits in the business, rather than taking on any additional debt. Page 16 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_ _028833

InsightsPod Statements Projected Profit & Loss FY2017 $400,000 FY2018 $850,000 FY2019 $1,600,000 Revenue Direct Costs Gross Margin Gross Margin % Operating Expenses Salary Employee Related Expenses Office Space / Utilities Insurance Accounting and Legal Expenses Servers Trade Shows and Exhibitions PR / Marketing Agency Twitter Data acquisition Total Operating Expenses Operating Income Interest Incurred Depreciation and Amortization Income Taxes Total Expenses Net Profit Net Profit / Sales $400,000 100% $263,200 $29,333 $500 $5,000 $7,200 $11,250 $176,000 $55,000 $547,483 ($147,483) $850,000 100% $284,720 $32,000 $500 $5,000 $14,400 $15,000 $192,000 $60,000 $603,620 $246,380 $1,600,000 100% $548,056 $48,000 $32,000 $500 $5,000 $14,400 $15,000 $192,000 $60,000 $914,956 $685,044 $0 $547,483 ($147,483) (37%) $19,779 $623,399 $226,601 27% $137,009 $1,051,965 $548,035 34% Page 17 Tomation and share on minAte he Standing that contain nor share a condes or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028834

InsightsPod Projected Balance Sheet Cash Accounts Receivable Inventory Other Current Assets Total Current Assets Long-Term Assets Accumulated Depreciation Total Long-Term Assets Total Assets Accounts Payable Income Taxes Payable Sales Taxes Payable Short-Term Debt Prepaid Revenue Total Current Liabilities Long-Term Debt Total Liabilities Paid-in Capital Retained Earnings Earnings Total Owner's Equity Total Liabilities & Equity FY2017 $652,517 $0 FY2018 $1,698,897 $0 FY2019 53, 164,162 $0 $652,517 $1,698,897 $3,164,162 $652,517 $1,698,897 $0 $19,779 $3,164,162 $0 $137,009 $0 $0 $800,000 ($147,483) $652,517 $652,517 $19,779 $19,779 $1,600,000 ($147,483) $226,601 $1,679,118 $1,698,897 $137,009 $137,009 $2,400,000 $79,118 $548,035 $3,027,153 $3,164,162 Page 18 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028835

InsightsPod Projected Cash Flow Statement Net Cash Flow from Operations Net Profit Depreciation and Amortization Change in Accounts Receivable Change in Inventory Change in Accounts Payable Change in Income Tax Payable Change in Sales Tax Payable Change in Prepaid Revenue Net Cash Flow from Operations Investing & Financing Assets Purchased or Sold Investments Received Change in Long-Term Debt Change in Short-Term Debt Dividends & Distributions Net Cash Flow from Investing & Financing Cash at Beginning of Period Net Change in Cash Cash at End of Period FY2017 ($147,483) $0 $0 $0 FY2018 $226,601 $0 $0 $19,779 FY2019 $548,035 $0 $O $117,230 ($147,483) $246,380 $665,265 $800,000 $800,000 $800,000 $800,000 $0 $652,517 $652,517 $800,000 $652,517 $1,046,380 $1,698,897 $800,000 $1,698,897 $1,465,265 $3, 164,162 Page 19 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028836

InsightsPod Appendix Profit and Loss Statement Profit and Loss Statement (With Monthly Detail) FY2017 Revenue Direct Costs Gross Margin Gross Margin % Operating Expenses Salary Employee Related Expenses ute space 1 Insurance counting a gal Expens Servers Tra & showns a Marketing 521,932 $41 $416 $21,932 $2,666 $41 $416 $16,000 521,932 $2,666 $41 $416 $16,000 515,000 100% $21,932 $2,666 $41 $416 $1,250 $16,000 $25,000 100% $21,934 $2,666 $42 $417 $1,250 $16,000 $30,000 100% $21,934 $2,667 $42 $417 $1,250 $16,000 $38,000 100% 521,934 $2,667 $42 $417 $1,200 $1,250 $16,000 $43,000 100% $21,934 $2,667 $42 $417 $1,200 $1,250 $16,000 $50,000 100% $21,934 $2,667 $42 $417 $1,200 $1,250 $16,000 $58,000 100% $21,934 $2,667 $42 $417 $1,200 $1,250 $16,000 $65,000 100% $21,934 $2,667 $42 $417 $1,200 $1,250 $16,000 Page 20 Sep '17 $76,000 $76,000 100% $21,934 $2,667 $42 $417 $1,200 51,250 $16,000 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028837

InsightsPod Twitter Dat acquisitior Total Operating Expenses Operating Income Interest Incurred Apriciation and Income Taxes Total Expenses Net Profit Net Profit / Sales $22,389 ($22,389) $5,000 $46,055 ($46,055) $5,000 $46,055 ($46,055) $5,000 $47,305 ($32,305) $5,000 $47,309 ($22,309) $5,000 $47,310 ($17,310) $5,000 $48,510 $5,000 $48,510 $5,000 $48,510 ($10,510) ($5,510) $1,490 $5,000 $48,510 $9,490 $5,000 $48,510 $16,490 $5,000 $48,510 $27,490 $0 $22,389 ($22,389) $0 $46,055 ($46,055) $O $46,055 ($46,055) $0 $47,305 ($32,305) (215%) $0 $47,309 ($22,309) (89%) $o $47,310 ($17,310) (58%) $0 $48,510 ($10,510) (28%) $0 $48,510 ($5,510) (13%) $0 $48,510 $1,490 3% $48,510 $9,490 16% $0 $48,510 $16,490 25% $0 $48,510 $27,490 36% Page 21 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028838

InsightsPod FY2017 $400,000 FY2018 $850,000 FY2019 $1,600,000 Revenue Direct Costs Gross Margin Gross Margin % Operating Expenses Salary Employee Related Expenses Office Space / Utilities Insurance Accounting and Legal Expenses Servers Trade Shows and Exhibitions PR / Marketing Agency Twitter Data acquisition Total Operating Expenses Operating Income Interest Incurred Depreciation and Amortization Income Taxes Total Expenses Net Profit Net Profit / Sales $400,000 100% $850,000 100% $1,600,000 100% $263,200 $284,720 $29,333 $500 $5,000 $7,200 $11,250 $176,000 $55,000 $547,483 ($147,483) $32,000 $500 $5,000 $14,400 $15,000 $192,000 $60,000 $603,620 $246,380 $548,056 $48,000 $32,000 $500 $5,000 $14,400 $15,000 $192,000 $60,000 $914,956 $685,044 $547,483 ($147,483) (37%) $19,779 $623,399 $226,601 27% $137,009 $1,051,965 $548,035 34% Page 22 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028839

InsightsPod Balance Sheet Balance Sheet (With Monthly Detail) FY2017 Cash coun eceivab Inventory Total Current Assets Long-Term Assets Accumulated Depreciation Total Long- Term Assets Total Assets Accounts Payable Payabe Taxes sales Taxes Payable Short-Term Debt Prepaid Revenue tal Curre abiliti Oct '16 $44,277 $44,277 $44,277 $o $0 Nov '16 $64,888 $64,888 $64,888 $o $0 Dec'16 $85,499 $85,499 $85,499 so $O so Jan '17 $119,860 $o $119,860 $119,860 $0 $0 $o Feb '17 $164,218 $O $164,218 $164,218 $o $0 $O Mar '17 $213,575 $O $213,575 $213,575 $o $O Apr '17 $269,732 $0 $269,732 $269,732 $o $O so May '17 $330,889 $O $330,889 $330,889 $o $0 Jun '17 $399,046 $o $399,046 $399,046 So $o Jul '17 $475,203 $O $475,203 $475,203 $0 so Aug '17 $558,360 $0 $558,360 $558,360 so $0 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. Sep '17 $652,517 $0 $652,517 $652,517 so $0 $O Page 23 HOUSE_OVERSIGHT_028840

InsightsPod Long-Term Debt Total Liabilities Paid-in Capital Retained Earnings Earnings Total Owner's Equity Total Liabilities & Equity $0 $66,666 ($22,389) $44,277 $o $133,332 ($68,444) $64,888 $O $199,998 ($114,499) $85,499 $0 $266,664 ($146,804) $119,860 $0 $333,331 ($169,113) $164,218 $O $399,998 ($186,423) $213,575 $O $466,665 ($196,933) $269,732 $O $533,332 ($202,443) $330,889 $O $599,999 ($200,953) $399,046 $0 $666,666 ($191,463) $475,203 $O $733,333 ($174,973) $558,360 $0 $800,000 ($147,483) $652,517 $44,277 $64,888 $85,499 $119,860 $164,218 $213,575 $269,732 $330,889 $399,046 $475,203 $558,360 $652,517 Page 24 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028841

InsightsPod Cash Accounts Receivable Inventory Other Current Assets Total Current Assets Long-Term Assets Accumulated Depreciation Total Long-Term Assets Total Assets Accounts Payable Income Taxes Payable Sales Taxes Payable Short-Term Debt Prepaid Revenue Total Current Liabilities Long-Term Debt Total Liabilities Paid-in Capital Retained Earnings Earnings Total Owner's Equity Total Liabilities & Equity FY2017 $652,517 $0 $652,517 FY2018 $1,698,897 $O FY2019 S3, 164, 162 $O $1,698,897 $3,164,162 $652,517 $O $0 $1,698,897 $0 $19,779 $3,164,162 $0 $137,009 $0 so $800,000 $19,779 $137,009 ($147,483) $652,517 $652,517 $19,779 $1,600,000 ($147,483) $226,601 $1,679,118 $1,698,897 $137,009 $2,400,000 $79,118 $548,035 $3,027,153 $3,164,162 Page 25 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028842

InsightsPod Cash Flow Statement Cash Flow Statement (With Monthly Detail) FY2017 Net Cash Flow from Operations Net Profit Depreciation and Amortization Change in Accounts Receivable Change in Inventory Change in Accounts Payable Change in Income Tax Payable Change in Sale ax Payable hange i repair Revenue Net Cash Flow from Operations Investing & Financing Oct '16 Nov '16 Dec'16 Jan '17 Feb'17 ($22,389) ($46,055) ($46,055) ($32,305) ($22,309) $o $0 $O $0 $0 $0 $0 ($22,389) ($46,055) ($46,055) ($32,305) ($22,309) Mar '17 ($17,310) SO ($17,310) Apr '17 ($10,510) $o $0 $0 ($10,510) May '17 ($5,510) $o $0 ($5,510) Jun '17 $1,490 $0 $0 $0 $1,490 Jul '17 $9,490 Aug '17 $16,490 $o Sep '17 $27,490 $0 $0 59,490 SO $0 $16,490 $27,490 Page 26 ONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with th inderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author HOUSE_OVERSIGHT_028843

InsightsPod Assets Purchased or Sold Investments Received Change in Long-Term Debt Change in Short-Term Debt Dividends & Distributions Net Cash Flow from Investing & Financing Cash at Beginnins of Perior Net Change in Cash Cash at End of Period $66,666 $66,666 $66,666 $66,666 $66,667 $66,667 $66,667 $66,667 $66,667 $66,667 $66,667 $66,667 $66,666 $O $44,277 $44,277 $66,666 $44,277 $20,611 $64,888 $66,666 $64,888 $20,611 $85,499 $66,666 $85,499 $34,361 $119,860 $66,667 $119,860 $44,358 $164,218 $66,667 $164,218 $49,357 $213,575 $66,667 $213,575 $56,157 $269,732 $66,667 $269,732 $61,157 $330,889 $66,667 $330,889 $68,157 $399,046 $66,667 $399,046 $76,157 $475,203 $66,667 $475,203 $83,157 $558,360 $66,667 $558,360 $94,157 $652,517 Page 27 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028844

InsightsPod FY2017 Net Cash Flow from Operations Net Profit Depreciation and Amortization Change in Accounts Receivable Change in Inventory Change in Accounts Payable Change in Income Tax Payable Change in Sales Tax Payable Change in Prepaid Revenue Net Cash Flow from Operations Investing & Financing Assets Purchased or Sold Investments Received Change in Long-Term Debt Change in Short-Term Debt Dividends & Distributions Net Cash Flow from Investing & Financing Cash at Beginning of Period Net Change in Cash Cash at End of Period ($147,483) $0 $0 $0 FY2018 $226,601 $0 so $19,779 FY2019 $548,035 $O so $117,230 ($147,483) $246,380 $665,265 $800,000 $800,000 $800,000 $800,000 $o $652,517 $652,517 $800,000 $652,517 $1,046,380 $1,698,897 $800,000 51,698.897 $1,465,265 $3,164,162 Page 28 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. HOUSE_OVERSIGHT_028845