Epstein Secrets

oshua Greene, Psychologist, Harvard Anthony Greenwald, Psychologist, U. of Washington Alan Guth, Physicist, MIT Jonathan Haidt, Psychologist, U of Virginia Brian Hare, Hominoid Psychology Researcher, Duke Henry Harpedening, U of Utah Anne Harrington, Science Historian, Harvard Judith Rich Harris, Res

rge Church, Richard Dawkins, Daniel C. Dennett, Jared Diamond, George Dyson, Gerald Edelman, Michael Gazzaniga, Murray Gell- Mann, Neil Gershenfeld, Daniel Gilbert, Daniel Goleman, Brian Greene, Alan Guth, W. Daniel Hillis, Daniel Kahneman, Eric ICandel,Kevin Kelly, Jaron Lanier, Joseph LeDoux, Andre Linde, Mar

h Tim Wilson, Social Psychologist, University of Virginia Naomi Wolf, Social Commentator, New York Nathan W

1969, Santa Fe =nstitute Neil Gershenfeld, Physicist, Center for Bits & Atoms, MIT Gerd Gigerenzer, Cognitive Scientist, Mac Planck Institute-Berlin Daniel Gilbert, Psychologist, Harvard Thomas Gilovich, Psychologist, Cornell University Daniel Goleman, Psychologist, New York Alison Gopnik, Psychologist, U.C. Be

ot himself in the temple, ending his life and the Virginia Tech massacre. Cho’s case provides a horrifying

how delicious we thought it was. It reveals a distortion in our capacity to anticipate — or forecast in the words of the American social psychologist Daniel Gilbert — how we will feel, and in particular, how much we will like the experience. This is a problem for the elements of pleasure that I laid out earlier i

138, USA Department of Psychology. University of Virginia, M . Box 400400. Charlottesville, VA 22904-440

nal of CONSUMER PSYCHOLOGY Research Dialogue If money doesn't make you happy, then you probably aren't spending it right Elizabeth W. Dunn a'*, Daniel T. Gilbert b, I , Timothy D. Wilson ca • University of British Columbia, Douglas Kenny Building, Room 2013, 2136 West Malt Vancouver. British Columbia, Canada V