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asing across services. This alert is sent from: Andrew Atlas, Andrew[email protected] You receiv
(NFLX reportedly not testing this in the US) then the net revenue =mpact to the App Store on a T12M basis would be 80bps, and about 30bps =or all of Apple Services, with an immaterial impact to total Apple =evenue. And despite the margin profile of the App Store being =eaningfully higher than company average,
mportantly, unit revis This alert is sent from: Andrew Atlas, Andrew[email protected] You receiv
ng Lumentum's and Qorvo's negative pre-announcements this =eek suggests investors remain narrowly focused on units, despite the =ncreasing value of Apple Services. As highlighted in our Insight note =ast week, our detailed analysis of Apple Services gives us confidence =n long-term growth and valuation upside
esult, we have a bette This alert is sent from: Andrew Atlas, You received this because you requested =
rs instead ought to =ocus on understanding the drivers and growth trajectory of the Services =usiness. We are using this follow-up to our March 2018 Apple Services =eep dive to explore the largest business within Services, the App =tore, which we estimate already accounts for nearly 40% of total =ervices revenu
Entities connected to both Prince Andrew and Apple Services

Jeffrey Epstein
PERSON
Richard Kahn
PERSON
Katy Perry
PERSONMorgan Stanley Smith Barney LLC
ORGANIZATION
Apple
ORGANIZATION
Andrew Atlas
PERSON
Katy L. Huberty
PERSONthe App Store
ORGANIZATION