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t more specifics. Debra From: Eileen Alexanderson < To: Benjamin < Sent: Mon Apr 29 16:05:55 2013 Subject: RE: Microsoft >; Melanie Spinella < Alexander Black < ; Debra Black; Black, Just a quick initial reaction- I'd be of the mind that this would be brand building but is most unlikely to drive printed b

my ipad to go online for recipes. These sorts of apps are training people to keep coming back. This could help us build an online following for the Silver Spoon brand but we need some expert advice in thinking through the subject cannibalization and the appropriate license fee. EFTA00657809 From: [mailto

from my iPhone Begin forwarded message: From: • Date: April 29, 2013, 12:13:30 PM PDT To: "Debra Black" "Black, Benjamin" Subject: Microsoft "Alexander Black" l-li there I would love some input on this one... Microsoft have invited us to be one of 5 - 7 premium publishers to participate on a new App pre

weather, travel etc - and now want to add two more, including food / drink. They are interested in including nine of our cookery titles - including Silver Spoon, What To Cook and Flow To Cook It - in this App and want to know how we would like to proceed. Ideally they want us to give them all of the recipes

Begin forwarded message: From: Date: April 29, 2013, 12:13:30 PM PDT To: < >, "Debra Black" <->, "Black, Benjamin" <[email protected]>, "Alexander Black" Subject: Microsoft Hi there I would love some input on this one... Microsoft have invited us to be one of 5 - 7 premium publishers to participat

weather, travel etc - and now want to add two more, including food / drink. They are interested in including nine of our cookery titles - including Silver Spoon, What To Cook and How To Cook It - in this App and want to know how we would like to proceed. Ideally they want us to give them all of the recipes