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onversion rights to determine how proceeds from a liquidity event shall be distributed among the various ownership classes at a future date. Per the AICPA guidelines: "'The option pricing method treats common stock and preferred stock as call options on the enterprise's value, with exercise prices bas
f the Company as well as an analysis of future growth expectations in our estimation of the Company's cost of equity financing. The SSp was based on Morningstar's Stocks, Bonds, Bills, CONFIDENTIAL I WTAS LLC 27 EFTA00307422 WTAS ALIPHCOM - COMMON EQUITY VALUATION REPORT As of Julie 2o, 2011 and Inflation Valu
onversion rights to determine how proceeds from a liquidity event shall be distributed among the various ownership classes at a future date. Per the AICPA guidelines: "'The option pricing method treats common stock and preferred stock as call options on the enterprise's value, with exercise prices bas
f the Company as well as an analysis of future growth expectations in our estimation of the Company's cost of equity financing. The SSp was based on Morningstar's Stocks, Bonds, Bills, CONFIDENTIAL I WTAS LLC 27 EFTA00307321 WTAS ALIPHCOM - COMMON EQUITY VALUATION REPORT As of Julie 2o, 2011 and Inflation Valu
onversion rights to determine how proceeds from a liquidity event shall be distributed among the various ownership classes at a future date. Per the AICPA guidelines: "'The option pricing method treats common stock and preferred stock as call options on the enterprise's value, with exercise prices bas
f the Company as well as an analysis of future growth expectations in our estimation of the Company's cost of equity financing. The SSp was based on Morningstar's Stocks, Bonds, Bills, CONFIDENTIAL I WTAS LLC 27 EFTA00307220 WTAS ALIPHCOM - COMMON EQUITY VALUATION REPORT As of Julie 2o, 2011 and Inflation Valu
Entities connected to both AICPA and Morningstar's Stocks

George W. Bush
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Eric Trump
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the Board of Directors
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Federal Reserve
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Michael Jackson
PERSONLeon Black
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New York Stock Exchange
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Bloomberg L.P.
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Armstrong
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Joi Ito
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Myron Scholes
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Oakland
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Palantir
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Emory
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McGraw-Hill
ORGANIZATIONJulie
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Hardiman
PERSONTatum
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Anita
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