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ION ON OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE. Isbre Holding Corp. Confidential EFTA00605033 I S 8 IkE Osa Valley lsbre Holding Corp. 3 Confidential EFTA00605034 1 S B IkE Table of Contents Page I. EXECUTIVE OVERVIEW 6 II. MARKET OVERVIEW 10 III. BUSINESS MODEL AND GR
xpand capacity and lower its unit cost while being capital lean. Due to lower U.S. raw material (bottles, caps, cartons, etc.) and labor costs, the Flexitank to U.S. strategy produces U.S. landed cost savings of approximately $4.00 per case versus the cost of importing bottled product. In 2010, following
Noiwegian Glacier Spring Water lalk - ,-. ,,,,, .• ISB E THE WORLD'S BEST DRINKING WATER@ IMPORTED FROM NORWAY EFTA00605072 lsbre Holding Corp. Unique Attributes • "Purest Natural Water on the Planet" • Long-term, exclusive control of water rights • Unique ability to transport water in
,000,000 Annual Maximum = $1,535,815 Annual Maximum I H 9 IS B kE EFTA00605080 Isbre Holding Corp. Landed Cost Differential Norway Bottling Flexitank Shipping Tanker Shipping Price to Distributor $12.25 $12.25 $12.25 Transportation Cost $3.44 $2.25 $0.51 Packaging & Bottling Cost $7
lanet" ■ Long-term, exclusive control of water rights ■ Unique ability to transport water in bulk 2 iSBU EFTA_R1_01521656 EFTA02444734 lsbre Holding Corp. Purity ■ Microbiological Testing: lsbre is 100% free of bacterial matter. ■ Testing for Total Dissolved Solids (TDS) measures the concentrati
um = $1,535,815 Annual Maximum f • -a. 9 ISBRE EFTA_R1_01521663 EFTA02444741 lsbre Holding Corp. Landed Cost Differential Norway Bottling Flexitank Shipping Tanker Shipping Price to Distributor $12.25 $12.25 $12.25 Transportation Cost $3.44 $2.25 $0.51 Packaging & Bottling Cost $7
A_R1_01521618 EFTA02444696 I S 8 IkE I. EXECUTIVE OVERVIEW Isbre Holding Corp. S Confidential EFTA_R1_01521619 EFTA02444697 IS B kE lsbre Holding Corp. ("lsbre" or the "Company") is a super-premium water company with a unique bulk water shipping and sales capability. Isbre (the Norwegian word for "g
xpand capacity and lower its unit cost while being capital lean. Due to lower U.S. raw material (bottles, caps, cartons, etc.) and labor costs, the Flexitank to U.S. strategy produces U.S. landed cost savings of approximately $4.00 per case versus the cost of importing bottled product. In 2010, following
Entities connected to both Holding Corp. and Flexitank

Philadelphia
LOCATIONthe Delaware River
LOCATION
Norway
LOCATION
Bristol
LOCATIONMid-Atlantic
LOCATIONPerrier
ORGANIZATION
Virginia Giuffre
PERSONIsbre Holding Corp.
ORGANIZATIONISBRE
ORGANIZATION
North America
LOCATION
United States
LOCATIONHaddon House
ORGANIZATION
Bethlehem
LOCATION
Middle East
LOCATION
Jericho
LOCATIONDartmouth College
ORGANIZATIONMIT Sloan School of Management
ORGANIZATION
Harvard Business School
ORGANIZATION
Pepsi
ORGANIZATIONHillside
LOCATION