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result, the dating market presents a significant opportunity for Match Group. We consider our addressable market to be all adults in North America. Western Europe and other select countries around the world who are not in committed relationships and who have access to the internet, which, based on a study by R
e and other select countries around the world who are not in committed relationships and who have access to the internet, which, based on a study by Research Now commissioned by us in July 2015, we estimate at approximately 511 million people. In countries with developed economies such as the United States,
7 million paid members, using our dating products for the quarter ended September 30. 2015. Our target market includes all adults in North America. Western Europe and other select countries around the world who are not in a committed relationship and who have access to the internet, which, based on a study by
and other select countries around the world who are not in a committed relationship and who have access to the internet, which, based on a study by Research Now commissioned by us in July 2015. we estimate at approximately 511 million people. Consumer preferences within this population vary significantly, in
of singles in North America recognize at least one of our brands when shown a list of dating brands. According to this same data. 70% of singles in Western Europe recognize at least one of our brands when shown a list of dating brands. In fact, our products rank highest In aided brand awareness among all datin
of paid marketing. Strong nationaly recognized brands in the dating category traditionally take many years to build. According to data obtained from Research Now, four of the top 3 Table of Contents five dating brands by unaided awareness in North America are owned by us, and 89% of singles in North America
h Group, Inc. and its combined subsidiaries. In this prospectus. references to "North America" refer to the United States and Canada: references to "Western Europe" refer to Austria. Belgium, Denmark. Finland. France. Germany. Ireland. Italy. Luxembourg. Netherlands. Norway. Portugal. Spain. Sweden. Switzerland
a typical MAU of our dating products uses, on average. two different dating products in a given three month period, based on information provided by Research Now as of September 2015): references to "Daily Active Users" means users who logged in through our mobile or web applications in the last day as of the
7 million paid members, using our dating products for the quarter ended September 30, 2015. Our target market includes all adults in North America, Western Europe and other select countries around the world who are not in a committed relationship and who have access to the Internet, which, based on a study by
and other select countries around the world who are not in a committed relationship and who have access to the Internet, which, based on a study by Research Now commissioned by us in July 2015, we estimate at approximately 511 million people, compared to an estimated 360 million people in 2011. Consumer pref
result, the dating market presents a significant opportunity for Match Group. We consider our addressable market to be all adults in North America, Western Europe and other select countries around the world who are not in committed relationships and who have access to the internet which, based on a study by Re
pe and other select countries around the world who are not in committed relationships and who have access to the internet which, based on a study by Research Now commissioned by us in July 2015, we estimate at approximately 511 million people. In countries with developed economies such as the United States,
of singles in North America recognize at least one of our brands when shown a list of dating brands. According to this same data. 70% of singles in Western Europe recognize at least one of our brands when shown a list of dating brands. And in other countries, 20% of singles recognize, on an unaided basis, at l
f paid marketing. Strong nationally recognized brands in the dating category traditionally take many years to build. According to data obtained from Research Now, four of the top We dating brands by unaided awareness in North America are owned by us, and 89% of singles in North America recognize at least one
Entities connected to both Western Europe and Research Now

North America
LOCATION
United Kingdom
LOCATIONMeetic
ORGANIZATIONPlentyOfFish
ORGANIZATION
Match Group
ORGANIZATION
Match
ORGANIZATIONAdjusted EBITDA
ORGANIZATIONAppAnnie
ORGANIZATIONOkCupid
ORGANIZATIONGoogle Play Store
ORGANIZATIONTwoo, OurTime
ORGANIZATION