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ntral agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people.Whether buying an alarm clock, selling football tickets, or applying for a mort
ow to: Misbehaving- The Making of Behavioural Economics with Richard H. Thaler This talk for the How To Academy coincides with the publication of Richard Thaler's new book on behavioural economics. Richard Thaler has spent his career studying the radical notion that the central agents in the economy are hum
ntral agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people.Whether buying an alarm clock, selling football tickets, or applying for a mort
ow to: Misbehaving- The Making of Behavioural Economics with Richard H. Thaler This talk for the How To Academy coincides with the publication of Richard Thaler's new book on behavioural economics. Richard Thaler has spent his career studying the radical notion that the central agents in the economy are hum
ntral agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people.Whether buying an alarm clock, selling football tickets, or applying for a mort
ow to: Misbehaving- The Making of Behavioural Economics with Richard H. Thaler This talk for the How To Academy coincides with the publication of Richard Thaler's new book on behavioural economics. Richard Thaler has spent his career studying the radical notion that the central agents in the economy are hum
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