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live events, promoted by Match, with other members. Because the ability to communicate between members is generally a component of paid membership, Match has a high percentage of paying users which generally indicates a higher level of intent than some of our other brands. Match relies heavily on word
derserved by the dating category: for the quarter ended September 30. 2015. approximately 86% of Tinder MAUs were under 35 years old. PlentyOfFish PlentyOfFish was launched in 2003 and acquired by us on October 28. 2015. Similar to Match, among its distinguishing features is the ability to both search profi
ofiles for free in any geographic area, whereas Tinder requires payment in order to review profiles outside a users current geography. Similarly, on Match, a non-paying user can perform custom searches and change their username for free, whereas OkCupid only enables these features for paying users, On
om, other users, Match, Meetic, OurTime and BrackPeopleMeet require a paid membership, while communicating with other members on Tinder, OkCupid and PlentyOfFish does not. Conversely, on Match you can search profiles for free in any geographic area, whereas Tinder requires payment in order to review profiles
ustomer, we are able to decrease the average cost of customer acquisition across our entire portfolio. For the quarter ended September 30, 2015, our Match brand and affinity brands in North America generated approximately 11% of new registrations via this type of cross-promotion. Scale-driven customer
approximately 8.4 million relationships, and approximately 2.5 milion marriages, in North America over the last four years alone. each pro forma for PlentyOfFish. We believe that this scale is one of the big competitive advantages for our principal brands. Multi-brand approach to customer acquisition: We cur
Entities connected to both Match and PlentyOfFish