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ustomer, we are able to decrease the average cost of customer acquisition across our entire portfolio. For the quarter ended September 30, 2015, our Match brand and affinity brands in North America generated approximately 11% of new registrations via this type of cross-promotion. Scale-driven customer
of paid marketing. Strong nationaly recognized brands in the dating category traditionally take many years to build. According to data obtained from Research Now, four of the top 3 Table of Contents five dating brands by unaided awareness in North America are owned by us, and 89% of singles in North America
live events, promoted by Match, with other members. Because the ability to communicate between members is generally a component of paid membership, Match has a high percentage of paying users which generally indicates a higher level of intent than some of our other brands. Match relies heavily on word
raffic, repeat usage and paid marketing, and has a relatively balanced age distnbution across the single population. According to data obtained from Research Now, Match is the category leader in North America and the United Kingdom, based on unaided awareness. Meet's Meetic was founded in 2001 and enjoys ma
ustomer, we are able to decrease the average cost of customer acquisition across our entire portfolio. For the quarter ended September 30, 2015, our Match brand and affinity brands in North America generated approximately 11% of new registrations via this type of cross-promotion. Scale-driven customer
f paid marketing. Strong nationally recognized brands in the dating category traditionally take many years to build. According to data obtained from Research Now, four of the top We dating brands by unaided awareness in North America are owned by us, and 89% of singles in North America recognize at least one
Entities connected to both Match and Research Now