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ple and examined the relationship between depression and the consumption of fish. Ten of the studies were conducted in Europe and seven were done in North America, with the remaining ones conducted in Asia, Oceania and South America. When the researchers analyzed the studies conducted in Europe, they found th
h a plethora of clever campaigns, which depict exotic springs, far-off mountains and fresh, untapped streams of natural water. Popular brands, like Evian, have embraced slogans like "Live Young," almost daring people not to be seen with a bottle. Others, like Smart Water, have relied on sleek design.
ing Corp. 27 Confidential EFTA00605058 ISBRE The Non-US Market While the U.S. market is clearly important for lsbre, the opportunity outside of North America is a significant expansion opportunity for the company. According to data reported by Beverage Marketing Corporation, • Europe is the largest and
water pedigree: Isbre's water is the "purest" natural water ever tested. There are two major competitors in the U.S. super-premium market: Fiji and Evian. Fiji and other smaller competitors have taken market share from Evian. While Evian has lost market share (from $220 MM to $130 MM in sales in the
dential EFTA_R1_01521641 EFTA02444719 I S kE The Non-US Market While the U.S. market is clearly important for Isbre, the opportunity outside of North America is a significant expansion opportunity for the company. According to data reported by Beverage Marketing Corporation, • Europe is the largest and
water pedigree: lsbre's water is the "purest" natural water ever tested. There are two major competitors in the U.S. super-premium market: Fiji and Evian. Fiji and other smaller competitors have taken market share from Evian. While Evian has lost market share (from $220 MM to $130 MM in sales in the
Entities connected to both North America and Evian

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