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S-1/A Starbucks transaction revenue. Under our payment processing agreement with Starbucks, we charge a percentage of the total transaction amount for processing c
, receipt printers, and barcode scanners, all of which can be integrated with Square Stand to provide a comprehensive POS solution. We began selling Square Readers for EMV chip cards in the second quarter of 2015. As we broaden our hardware offerings and third-party peripherals, and as we migrate new and exist
Nine Months Ended September 30, 2014 2015 Change % Change (in thousands) (unaudited) Transaction costs $318,501 $479,937 $ 161.436 51% Starbucks transaction costs 107,889 118,542 10.653 10% Software and data product costs 1,032 13,820 12.788 NM Hardware costs 13,527 16,636 3,109
months ended September 30, 2015, hardware costs grew more slowly than hardware revenue as a result of increased sales of third-party peripherals and Square Readers for EMV chip cards, both of which are sold at higher relative gross margins than our Square Stand product. Amortization of acquired technology for
payment processing agreement with Starbucks Corporation (-Starbucks) to provide payment processing services for a portion of their retail locations. Starbucks transaction revenue consists of fees paid by Starbucks, net of refunds, to process their payment transactions and is recognized upon authorization o
pon delivery of the food, net of refunds. Hardware revenue Hardware revenue is generated from sales of Square Stand and third-party peripherals and Square Readers for EMV chip cards and NFC. Hardware revenue is recorded net of returns and is recognized upon delivery of hardware to the end customer. Cost of Re
Entities connected to both Starbucks and Square Readers