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ell foam mattresses. TPX is a commodity business. They sell foam and now everyone can sell foam. You can buy foam in a box. You can buy foam at Costco. You can buy it (Continued on page 41) EFTA00301005 Page 42 Marc C oho des everywhere. There's nothing magic about what they do. The bed indu
s at Columbia Busi- ness School. Professor Bruce Greenwald. the Faculty Co-Director of the Heilbrunn Cente
biggest mistake in that period was passing on the extremely good businesses we always knew want to buy whenever the market tanked. We looked at Costco (COST) and Google and other great companies and we passed. You own Google now though. correct? JG: We do. We have owned (Concaved on page 2?)
businesses where there may be really negative competitive dynamics. Competition short is the typical name for that framework. It's the classic Greenwald-style analysis where the company may have a first mover advantage that is unsustainable and the research process involves understanding how new
your travel agent to reserve your room and get free breakfast with Holiday Inn's Best Breaks rate. (CE 10950) Fill your Wallet with Savings at Costco! You are invited to take advantage of a Costco membership offer for American Express@ Cardmembers. Sign up for a Costco membership by April 30, 20
SAN ANTONIO TX DELTA AIR UNES From: To: J F KENNEDY A/P NY FORT LAUDERDALE FL LAGUARDIA INTL NP Ticket Number 00674969880546 Passenger Name: GREENWALD/S Document Type: PASSENGER TICKET Carrier: Class: DL LW DL BB Date of Departure: 04/09 376.98 04/07/04 TBIZ TRAVEL SAN ANTONIO TX DELTA
Entities connected to both Costco and Glenn Greenwald

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