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anstanley.com/> EFTA_R1_01791399 EFTA02602766 Katy L Huberty, CFA =E2 Morgan Stanley July =1, 2018
2Q18, accounting for 76% of total App Store net =evenue, slightly below the T12M average of 77%. App Store growth in =hina decelerated 400bps to 25% Y/Y (4) as did growth in Japan (+11%=/Y), however growth in the US accelerated over 800bps to 36% Y/Y (5). =rowth for all other countries accelerated 100
/cs/spacer.gif> EFTA_R1_01859586 EFTA02634595 Katy L. Huberty, CFA =E2 Morgan Stanley April =, 2019
ensor Tower, estimated March quarter App =tore net revenue was $3.7B, up 15% Y/Y, a 1 point deceleration from revised December quarter growth of 16% Y/Y (1). Using Sensor Tower= revised historical App Store revenue totals (2), our 17% Y/Y revenue =rowth forecast would imply $3.8B in March quarter App
anstanley.com/> EFTA_R1_01673733 EFTA02530706 Katy L. Huberty, CFA =E2 Morgan Stanley February =, 2
average seasonality over the prior three years =2). As a result, total non-vendor trade receivables and inventory on =he balance sheet is up $15.2B Y/Y (3). The bulk of the increase was =riven by vendor non-trade receivables (+$13.58 Y/Y) that are =istorically correlated to revenue growth (5). Howeve
Entities connected to both Katy Perry and Y/Y (

Jeffrey Epstein
PERSON
Richard Kahn
PERSON
Prince Andrew
PERSON
Apple
ORGANIZATIONMorgan Stanley Smith Barney LLC
ORGANIZATION
Andrew Atlas
PERSON
Katy L. Huberty
PERSONMorgan Stanley Wealth Management Not Acting as Municipal
ORGANIZATIONLexington
LOCATION