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anstanley.com/> EFTA_R1_01679968 EFTA02534848 Katy L. Huberty, CFA =E2 Morgan Stanley January =5, 2
ains point to iPhone shipments down slightly in the US, up =lightly in Europe, but up strong double-digits in China during FY18 =1). Our proprietary AlphaWise data confirms accelerated market share rains in China post the iPhone 8/X launch which sustained through =id-December (2) and we see accelerating gr
anstanley.com/> EFTA_R1_01794354 EFTA02604431 Katy L. Huberty, CFA =E2 Morgan Stanley December =1,
China data show faster adoption vs. iPhone 8 =nd 8 Plus. Recall, three weeks ago we published a report on data that =e analyzed in conjunction with AlphaWise that aggregates smartphone =ata from a push-messaging service in China, highlighting Apple's =rowing share of active smartphones in China — which ru
ganstanley.comh EFTA_R1_01311789 EFTA02343568 Katy L Huberty, CFA =E2 Morgan Stanley August =, 2017
sh heading into the iPhone supercycle where we see 23% =Phone unit growth supported by a 20% increase in the base of aged =two-year old) iPhones and AlphaWise data that highlights meaningful =pportunity to win switchers, particularly in China. The new, higher =riced OLED iPhone will also pull ASPs up by 14
Entities connected to both Katy Perry and AlphaWise

Jeffrey Epstein
PERSON
Richard Kahn
PERSON
Prince Andrew
PERSON
Apple
ORGANIZATIONMorgan Stanley Smith Barney LLC
ORGANIZATION
Andrew Atlas
PERSON
Katy L. Huberty
PERSON