Epstein Secrets

and Murphy, J. (2009). The Components and Impact of Sponsored Search. IEEE Computer. 42(5) 98-101. Rosso, M., McClelland, M. K., Jansen, B.J., and Fleming, S. W. (2009) Using Google AdWords in the MBA MIS Course. Journal of Information System Education. 20(1), 41-50. Zhang, Y., Jansen, B.J., and Spink

earch Queries to Product Categories. 74th Annual Meeting of the American Society for Information Science and Technology (ASIST 2011). 9-13 October. New Orleans, LA. Jansen, B.J., Liu, Z. and Simon, Z. (2011) Investigating the Effect of Results Ranking in Sponsored Search. 4th Annual Meeting of the American

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